Martial Arts and Fitness Franchises: How to Survive this Economy

Tuesday, June 28th, 2011 / No Comments

Martial Arts and Fitness FranchisesMartial Arts and Fitness Franchises: How to Survive the Economy

How Martial Arts and Fitness Franchises can survive this economy.

In the last few years, we’ve all seen the trend….businesses going out of business.  So the question is, “what separates those who close and those who survive or even thrive even during bad economies?”   Two factors have become very clear as to what separates the winners and losers in this comparison.  This is true for fitness franchises, martial arts franchise opportunities and any other franchise business out there!

The first thing, and many others have noticed this, is determined by perceived NEEDS versus wants and luxuries.  The key here is perception.  We could go back to Maslow’s Hierarchy of Needs ….but in reality it’s about perception of the consumer.  So businesses who position themselves as something strong and needed in their potential customer’s life do better than others who are viewed as luxuries or expenses that could be cut.  Note however, smart companies achieve this chosen position through branding and marketing.  Marketing is something unfortunately cut by too many companies when times are tough, and it’s your lifeline to success so it shouldn’t be cut.

Consumers even in tough times look for what they need or to be told what they need, and if you aren’t out there with your message then you aren’t an option.  Some studies have shown that during tough times, people drive sales of alcohol and actually martial arts and  fitness memberships and investments.  In other words people wallow or they turn inward and focus on making themselves better, stronger, and emotionally balanced through exercise and fitness.  This is a good thing for businesses in these markets, or those who can position as an option there!  Healthy people spend less on health care, less on expensive snack foods, and are more productive at work—so they make more money!  These are all great benefits that consumers realize and invest in even during tough times.  So businesses are wise to service these needs if they want to survive.

The second factor is franchising.  There is a stark difference in survivability rates of independent companies versus franchised companies.   Some think that if they buy into martial arts and fitness franchises , they lose their ability to run their own business.  However, this is not true at all.  The facts show that independently owned and operated franchised businesses have some freedom of operation and options for success.  More importantly franchise businesses have a great deal more strength when it comes to marketing, positioning, and access to resources to help them survive and thrive during tough times.  Overall proven franchises have formulas and systems for success.  Why would someone want to be guessing or experimenting with their business and their life savings during a volatile economy?  The results could and likely would be disastrous.  Martial Arts and Fitness Franchises meanwhile offer a fast track to success through greater resources, professionals and support for your success.  Martial Arts and Fitness Franchises offer the “little guy” the chance to be as successful or more so than some of the biggest companies on the block.  There is safety in numbers and groups and franchises provide it.

Back to Martial Arts and Fitness Franchises in particular….

As mentioned above, fitness and health become a definite need and are areas where people invest money during any and every economic condition.  So it makes sense for people to focus and make investments in these markets and these businesses to improve their chances for financial and long term success.  Some may try to make it on their own, believing they have enough knowledge in fitness or martial arts to be successful.  The mistake most make here is that they may have the technical abilities, certifications or knowledge for teaching or training in these areas, but they lack the professional training, resources, marketing materials, branding, developed systems and business plans that are provided through successful fitness and martial arts franchise organizations.  One example of this type of business that has been reviewed by leading attorneys, economists, accountants, marketers, and even investment bankers is Tiger Rock Martial Arts International, or TRMAI.  TRMAI offers both martials arts and fitness franchises for individuals and companies to have access to well developed systems for success.  Kisado interval fitness is the fitness franchise or business opportunity offered.  This can also be included in the full franchise offering for an academy operation to offer martial arts, Kisado fitness, yoga, personal safety, and wellness programs within their community.   As economic conditions continue to be unstable, this proven fitness and martial arts franchise has continued to grow and achieve rave reviews and success by their franchisees.  To look into martial arts and fitness franchises or other opportunities for your business venture email Jdousharm@windstream.net

Published in: Fitness, Fitness Franchise, General, Martial Arts Franchise, Martial Arts Lincoln NE, Martial Arts and Personal Development, Self Esteem Development, goal setting

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